[UCI-Calit2] RSVP for CRITO Hour-Deepa Prahalad-October 6

Shellie Nazarenus snaz at calit2.uci.edu
Tue Sep 27 09:42:42 PDT 2011


 

The CRITO Hour 

 

 

Thursday, October 6, 2011

11:45 am - 12:50 pm

UC Irvine Calit2, Room 3008

 

 

 

Deepa Prahalad

"The Power of Connections"

 

RSVP to mbvasque at uci.edu, or (949) 824-1323

 

Join us for this casual & informative speaker series.

More info at crito.uci.edu/critohour
<http://www.crito.uci.edu/critohour.asp> 

 

 

Abstract:

Companies invest fortunes on innovation and product strategy.  But by
some estimates, 80% of new products fail or underperform.  Every year,
though, a few rare products succeed brilliantly.  Why?  Their creators
have seamlessly integrated corporate strategy, technology and design.
They don't deliver utilitarian objects:  They craft rewarding,
empowering experiences.

 

Learn with examples from a wide range of industries how design and
narrative can be used to forge an emotional connection with your
audience and how this can become a source of strategic advantage.
Special emphasis will be given to examples from the technology industry
as well as how technology can be leveraged to enhance consumer
connections.  

 

Biography:

Deepa Prahalad is an author, business strategist and consultant
specializing in opportunities at the intersection of consumer
experience, technology and strategy. Passionate about emerging markets
and innovation, she began her career researching how to improve
efficiency in UN procurement and later moved to Singapore to become a
commodities trader with Cargill. Prahalad has worked with firms from
start-ups to large multinationals and has been RKS's global insights
leader since 2008.

 

Prahalad collaborated with RKS to research and co-author the upcoming
book, Predictable Magic: Unleash The Power of Design Strategy To
Transform Your Business (Wharton School Publishing). She has spoken at
business schools such as USC and Harvard on design strategy using the
EMPOWER framework she developed and conducts workshops for executives.
More recently, she worked with Harvard Business School to develop a case
exercise on the use of the RKS' Psycho-Aesthetics(r) design philosophy.

 

A light lunch will be provided

 

 

 

 

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