[UCI-Calit2] Engineering Distinguished Energy Lecturer Series: Bill Reinert, Toyota Motor Sales | "The Future of the Automobile"

Anna Lynn Spitzer aspitzer at calit2.uci.edu
Wed Jan 13 14:26:43 PST 2010


  


5 to 6 p.m. Wednesday, January 20
Engineering Hall Auditorium (Building 308, UC Irvine Campus)

There is no cost to attend the lecture, but we do ask that you R.S.V.P.
to Jana Santiago at js at apep.uci.edu <mailto:js at apep.uci.edu>  no later
than noon the day of the event. 

 

Bill Reinert
National Manager
Advanced Technology Vehicle Group
Toyota Motor Sales, U.S.A., Inc.

"The Future of the Automobile"

The automobile plays a major role in the world's energy equation, and
because of the remarkable mobility provided by the evolution and use of
liquid petroleum-derived fuels, automobiles also represent a major and
growing factor in world geopolitics. A variety of pressures are creating
a dramatic change in the engine that will power the automobile in the
future, the fuel that will be used to power the engine, and the design
of the power train.  The environment, the scarcity of petroleum
supplies, and fuel independence are among the major drivers for this
change - as are public health and safety, and the world economy.
Interest in the automobile is exploding in countries such as India and
China.
  
Join us as Toyota's Bill Reinert shares his perspective on the evolution
of vehicle design, concepts that are likely to shape vehicle development
for decades to come, and questions regarding the nexus between energy
and human mobility. Find out why current discussions and debate
regarding automobile design and alternatives to the automobile are
unparalleled in modern history.

 

********************************************** 

Reinert is responsible for the long-range product planning for all
alternative fueled Toyota vehicles. His responsibilities include product
planning for hybrid vehicles, including the second-generation Prius, and
cross car line hybrid issues; fuel cell vehicles using both direct
hydrogen and fuel reformation designs; full-featured electric vehicles;
city electric vehicles and sustainable transportation systems. He also
works with the World Wildlife Fund in the Galapagos Islands to establish
a global model for cleaner energy use in developing economies.

Among other projects, Reinert and his group launched the first
hydrogen-powered fuel cell vehicles in the United States.  Part of this
effort included working closely with state and local regional code
officials as well as emergency response providers to develop codes,
standards, and procedures for handling a new automotive propulsion
system.  In addition, Reinert oversaw development of the world's first
multi-vehicle hydrogen-by-electrolysis station powered by renewable
electricity.

Prior to his current role, Reinert was project director for Project
Perseus, a Toyota initiative to investigate markets for distributed
power devices including micro-turbines and stationary fuel cells.  Prior
to joining Toyota in 1990, Reinert developed advanced neural network
applications and advanced energy systems for Hewlett Packard.  In
addition, he developed alternative energy solutions for Bell Labs.

He has a master's degree in energy engineering from the University of
Colorado, Boulder and did his undergraduate work in biopsychology with
the University of Missouri at Kansas City. 

**********************************************

RECEPTION
Please join us at the National Fuel Cell Research Center (Building 323,
UC Irvine Campus) for a light reception immediately following the
lecture.

PARKING
Available in the Anteater Parking Structure at Anteater Drive and East
Peltason

________________________________

________________________________



 

	

 

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