[MGSA-L] The UP Greek Tourism Advertising Campaign

[June Samaras]

The UP Greek Tourism Advertising Campaign

http://vimeo.com/38982961

On March 23 2012, Up Greek Tourism, a private initiative promoting
Greece as a touristic destination, will be announcing the successful
completion of its first task, to place a giant billboard in Times
Square, New York, inviting Americans to visit Greece. The electronic
billboard, which will be on display for 30 days, will remind the
public of the natural beauty of the Greek land.

In just 20 days, Up Greek Tourism surpassed its goal by raising
$20,352 from private individuals to fund a billboard advisement in New
York City. About 50 percent of the supporters were located outside
Greece, including Australia, Belgium, Bulgaria, Cyprus, France
Germany, Italy, Netherlands, Qatar, Russia Singapore, Spain,
Switzerland, U.A.E, U.K. and U.S.A.

The project was managed by Greeks around the world on a voluntary
basis, with no budget or hired professionals. Using LoudSauce as its
platform, the campaign was mainly promoted via social media networks,
such as facebook and twitter.

-- 
June Samaras
2020 Old Station Rd
Streetsville,Ontario
Canada L5M 2V1
Tel : 905-542-1877
E-mail : june.samaras at gmail.com