[UCI-Calit2] The Digital Hour: March 13 - "Selling Software as a Service: Opportunities & Challenges"

[Shellie Nazarenus]

 <http://merage.uci.edu/ResearchAndCenters/CDT/> 

	Digital Hour 

 <http://merage.uci.edu/Resources/Image/digitalhourclock.jpg> 

Wednesday, March 13, 2013

11:45 am - 12:50 pm | Calit2 Building, Room 3008

 

 
<http://merage.uci.edu/Resources/FacultyProfilePhotos/thumb_MingdiXin%20
copy.jpg> 

UC Irvine's Mingdi Xin

Selling Software as a Service:

Opportunities and Challenges

RSVP to Maureen Vasquez: mbvasque at uci.edu <mailto:mbvasque at uci.edu>  or
(949) 824-1323
Additional Details
<http://merage.uci.edu/ResearchAndCenters/CDT/Content/The-Digital-Hour/1
87> 

 

Abstract

The enterprise software market is seeing the rise of a new business
model---selling Software-as-a-Service (SaaS), in which a standard piece
of software is owned and managed remotely by the vendor and accessed by
users as a service over the Internet. SaaS leverages shared IT
infrastructure and promises to lower customers' costs of implementing
and using software. Such efficiency gains may enhance the market demand
for enterprise software, although software vendors face the challenges
of transitioning from the traditional perpetual licensing model to the
new lease-based revenue model. In this talk, I discuss the challenges
and opportunities that this new business model presents to software
vendors and customers.


Biography

Professor Mingdi Xin joined The Paul Merage School of Business in July
2012 as an Assistant Professor of Information Systems.

Her research focuses on understanding the optimal pricing of software
and services, the emerging adoption of the Software-as-a-Service and
cloud computing models as well as their strategic implications.
Professor Xin's work has appeared in Information Systems Research, and
the Proceedings of the International Conference on Information Systems.

She holds a Bachelor's degree in Information Sciences from Peking
University, China and a Doctoral degree in Information Systems from the
New York University Stern School of Business.



Join us for this casual & informative speaker series.

	
			University of California, Irvine
Center for Digital Transformation
4100 Calit2 Building 325, Suite 4500
Irvine, CA 92697-2800

	

 

-------------- next part --------------
An HTML attachment was scrubbed...
URL: http://maillists.uci.edu/mailman/public/uci-calit2/attachments/20130306/d77ff492/attachment.html